OK so I know the fragrance has been launched already. But I just had to put this in. No fashion blog is complete without SJP. This commercial is almost right up there with Nicole and Chanel some time back.
The thing about SJP is that she is not only a smart marketeer, she is also very in tune with delivering what the advertizing promises. So yes, Covet is truly a great follow up to her first fragrance, Lovely. And it is nice to know she follows the television principle of 'Keep It Simple Stupid'. Every product line she comes up with is branded with single words. Easy to remember, packaged to be aspirational, price point to please.
Smart woman. Can't wait for SATC the Movie!
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