- Shot by David Sims
- Black and White
- Four Talents - Harvey Keitel, Benicio del Torro, Dane De Haan, Aaron Taylor - Johnson
Prada posted a 59.5% jump in net profits even with signs of a slowdown in the luxury market. In fact, its plans to open more stores in China is supported what Patrizio Bertelli, Chief Executive of the company believes to be double digit growth for 2012. As it stands, China sales account for Euro 334.6 million in revenue. Overall, the Asia Pacific market gave Prada its highest growth rate, more than 1/3 of its total net revenue.
My question is then: Where is that represented in its advertising campaign? If Asian consumers are important to the bottom line, why is there no cultural customization in Prada's imaging? Could it be that it feels Asian consumers believe that a campaign fronted by Caucasian men have a higher perceived value than if it has say, actor Chow Yun Fatt as an ambassador?
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